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Online course in strategic marketing for business professionals

Gain strategic marketing skills to help your organisation succeed

  • Get the tools you need to understand your organisation’s approach
  • Discover how the right marketing strategy can help your organization stand out
  • Get ready to leap into marketing decisions and projects with confidence

What you will learn

In today’s dynamic, fast-moving and competitive business world, strategic marketing knowledge and skills are a must-have. By following this online marketing course, you’ll:


Official Vlerick certificate


100% online, self-paced programme


Get immediate access

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Detailed Programme

This programme comprises 4 modules – each diving into a different aspect of strategic marketing.

Module 1:

Kick-off and marketing analysis

  • Explore the five Cs of marketing – company, collaborators, customers, competitors and context
  • Gain insight into the strategic parties in your market and understand their interests
  • Identify where you can create value
Module 2:

Market segmentation

  • Discover the segmentation, targeting and positioning process (STP)
  • Learn to carry out market segmentation and assess it critically
Module 3:

Value proposition

  • Explore how a value proposition can give a business a competitive advantage
  • Learn to look at value from different perspectives
  • Define a customer-focused value proposition
Module 4:

Conclusion

  • Evaluate what you’ve learned during the programme
  • Create a plan for using your new knowledge and skills

Learn through different learning formats

This online journey brings together learning formats including videos, interviews, questionnaires, case studies and real-life examples - alongside background reading and questions to help you reflect on your experience.

Put theory into practice

You’ll have the opportunity to put what you learn into practice and use templates to capture strategic information about your organisation.

Study wherever and whenever suits you

You can start Essentials in Marketing at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.

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Why this programme?
Who should attend?
Vlerick Business School Faculty

If you’re ready to get involved in your organisation’s strategic marketing approach, this programme is just what you’re looking for. You’ll get to know the competitive market landscape and evaluate your current position. And you’ll develop a unique, customer-focused value proposition. You’ll also gain the knowledge and confidence to build strong relationships with colleagues in marketing – and take an active role in marketing discussions.

  • Professionals who are new to marketing
  • Professionals who work closely with their organisation’s marketing teams
  • Fred Lemke explores the impact of marketing on business and society

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INTERESTED?

Essentials in Marketing

  • Gain strategic marketing skills to help your organisation succeed
  • Buy the programme now and you can start developing your skills right away