Online strategic marketing course by Vlerick Business School

Essentials in Marketing

With this 100% online, self-paced programme, you’ll live and learn marketing strategy, get the tools you need to understand your organisation’s approach – and discover how the right marketing can help your organisation stand out.

Buy €840,95

Detailed Programme

Before you begin: 15mins
Module 1 - Introduction to Marketing: 30mins
Module 2 - Strategic growth map: 40mins
Module 3 - Marketing analysis: 20mins
Module 4 - Company: 45mins
Module 5 - Customer: 50mins
Module 6 - Competition: 40mins
Module 7 - Collaborators: 35mins
Module 8 - Context: 55mins
Module 9 - SWOT analysis: 60mins
Module 10 - Market segmentation: 85mins
Module 11 - Directional Policy Matrix: 80mins
Module 12 - Concept of value: 45mins
Module 13 - Value proposition: 25mins
Module 14 - Differentiation: 45mins
Module 15 - Positioning statement: 45mins
Conclusion: 35mins

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Before you begin: 15mins

Module 1 - Introduction to Marketing: 30mins

Module 2 - Strategic growth map: 40mins

Module 3 - Marketing analysis: 20mins

Module 4 - Company: 45mins

Module 5 - Customer: 50mins

Module 6 - Competition: 40mins

Module 7 - Collaborators: 35mins

Module 8 - Context: 55mins

Module 9 - SWOT analysis: 60mins

Module 10 - Market segmentation: 85mins

Module 11 - Directional Policy Matrix: 80mins

Module 12 - Concept of value: 45mins

Module 13 - Value proposition: 25mins

Module 14 - Differentiation: 45mins

Module 15 - Positioning statement: 45mins

Conclusion: 35mins