Course curriculum

    1. Navigating this course

    2. Introduction to this course

    3. Your learning journey

    4. Meet our faculty

    5. Your learning log

    1. What does strategy mean to you?

    2. Strategy makes a difference

    3. Strategy at your organisation

    4. What is strategy about?

    5. Corporate versus business level strategy

    6. Focusing on business level strategy

    7. Module 1 - Notes

    1. What is a winning strategy?

    2. Example case - easyJet

    3. The 4 building blocks of a winning business strategy

    4. Assessing the easyJet case

    5. Defining a winning strategy

    6. The strategy formulation framework

    7. Winning strategic choices

    8. Making clear strategic choices

    9. Module 2 - Notes

    1. Who are our customers

    2. Harley or Ducati?

    3. Choosing target customers

    4. Whom does your organisation serve?

    5. Long read: choosing the right customer

    6. Module 3 - Notes

    1. What do we provide?

    2. Good enough or best-in-class?

    3. Specialist or generalist

    4. Map your business offering

    5. Test your understanding

    6. Test your understanding: explanation

    7. What does your business provide?

    8. Module 4 - Notes

    1. What is our value proposition?

    2. Assess your current value proposition

    3. Does your business have a focused value proposition?

    4. Your value proposition

    5. A winning value proposition

    6. Module 5 - Notes

About this course

  • €840,00
  • 82 lessons
  • 0.5 hours of video content

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