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Online business course Essentials in Strategy

Understand key strategic concepts and make strategic choices

  • Discover what a winning strategy looks like
  • Learn frameworks to analyze your organization’s current strategy, and evaluate projects and actions against it
  • Develop the skills to leap into contributing to your organization’s strategy

What you will learn

In today’s highly competitive business environment, organizations need the right strategy to be able to anticipate and prepare for what’s next. By following this online business strategy course, you’ll:


Official Vlerick certificate


100% online, self-paced programme


Get immediate access

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Detailed Programme

This programme comprises 10 modules, designed to give you a robust introduction to strategic management.

Module 1:

Introduction to the world of strategy

  • Understand the impact of a strong strategy for an organization
  • Analyze the strategy at your own organization
  • Understand the differences between corporate- and business-level strategy
Module 2:

A winning strategy

  • Learn how to define success and a winning strategy
  • Understand the strategy formulation framework
Module 3:

Who do we serve?

  • Understand and apply the first element of the strategy formulation framework: Who do we serve?
  • Understand the importance of choosing your strategic customers
Module 4:

What do we provide?

  • Understand and apply the second element of the strategy formulation framework: What do we provide?
  • Learn the importance of understanding your business offering: how you differentiate your product from your competitors’ products
Module 5:

What is our value proposition?

  • Understand and apply the third element of the strategy formulation framework: What is our value proposition?
  • Learn how to assess your overall proposition: the total value a customer derives from being your customer
Module 6:

How do we realize this?

  • Understand and apply the fourth element of the strategy formulation framework: How do we realize this?
  • Learn how to align the way that your business is run with your value proposition
Module 7:

Strategy implementation

  • Learn how to make the step from making strategic choices to actually implementing them in your organization using the Vlerick Strategy Implementation Framework
  • Evaluate how winning companies implement their strategies using the strategy execution model
  • Explore the concepts of alignment and commitment to talk about implementation and an organization’s maturity
Module 8:

The power of alignment

  • Explore the Vlerick Strategy Implementation Framework in detail
  • Assess the strategy implementation of your own organization
  • Understand how winning companies choose one particular operating model in order to succeed
Module 9:

Alignment case study

  • Evaluate how one company has implemented its strategy using one particular operating model with the goal to become truly customer-intimate
  • Apply your learning so far to critically assess the case study
Module 10:

From alignment to commitment

  • Understand the importance of an organization’s maturity in facilitating strategy implementation
  • Assess your own organization’s maturity using the ‘4 levels of maturity’ model

Learn through different learning formats

This online journey brings together learning formats including videos, interviews, questionnaires, case studies and real-life examples - alongside background reading and questions to help you reflect on your experience.

Put theory into practice

You’ll have the opportunity to put what you learn into practice and become confident about making the right strategic choices. 

Study wherever and whenever suits you

You can start Essentials in Strategy at any time – and study wherever and whenever suits you. It takes around 10 to 12 hours to complete the programme and you can split this time over a maximum of three months.

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Why this programme?
Who should attend?
Vlerick Business School Faculty

If you’re looking to develop your strategic skills, this programme will help you reach the next level. You’ll learn how strategy is a crucial part of keeping an organization focused on its objectives – and you’ll discover how a consistent strategy can help build competitive advantage. You’ll gain new knowledge of strategic management – and become confident at having strategic discussions with colleagues.

  • Professionals who are keen to develop their strategic skills – whether they work in marketing, operations, legal, HR or any other function
  • Carine Peeters is a firm believer in boosting company performance through people.
  • Kurt Verweire is a specialist in helping companies to develop and implement winning business strategies.

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INTERESTED?

Essentials in Strategy

  • Understand key strategic concepts and make strategic choices
  • Buy the programme now and you can start developing your skills and knowledge right away